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It really came into focus for us over time. We didn’t set out to focus on this market. Some people might be surprised that there is enough business to “exclusively focus on serving B2B SaaS, marketing tech and enterprise cloud companies.” Explain how this approach works for you. As our ambition and success level grew, we felt that now was the time to reframe how we work, where we work, and who we work for. We felt that our brand was no longer reflective of our focus, the breadth of service offering, or our geographic reach. Interestingly enough, as our industry focus narrowed, our geographic focus expanded, and we found ourselves serving clients located across the country and around the world. Over the years, our industry focus began to narrow to the point that we almost exclusively served high-growth technology companies.

QUESTION: Why did you decide to rebrand, and how did you land on the name Studio Science?ĪNSWER: KA+A was founded over a decade ago as a boutique design studio, serving a wide variety of clients located in Indianapolis and the surrounding region. The last decade was amazing….wait until you see what’s next. Our city, our partners and our people helped us take what started as a boutique design firm and build it into a global design and innovation consultancy. We all witnessed the emergence of a world-class innovation economy in Indianapolis and we’re proud to have participated in this city’s remarkable ascension. Over the past decade Indy’s entrepreneurs, designers, developers and business leaders transformed our backyard into one of the nation’s most vibrant hubs of technology, entrepreneurship, and innovation. KA+A is now Studio Science from Studio Science on Vimeo. From where the name derived to where their clients are located, and from “why Indy” to what is their obsession with starting new things, check out this Q&A with the founder of newly-named Studio Science! It turns out, there were some good reasons for the name change. We caught up with Kristian and asked him a bunch of questions we thought our readers would want to know. If you missed the fireside chat with Kristian Andersen during the Verge Studio Science Launch Party last month, you might still be wondering what the deal is with KA+A changing its name after a decade of building up a sterling reputation as a top-notch design and innovation shop - especially in the Indianapolis tech community.